Your Airbnb listing is how people find you and what determines a lot of your success.
It's where you need to convince people why they should stay in your home. And at the same time your competitors are trying to do the same thing.
Luckily if you go through these lessons you will learn how to beat your competition.
The 7 Sections in an Airbnb Listing
These 7 things are what people see and use to book a home on Airbnb:
Your job is to craft each section the best you can so you can charge the most for your place, get quality bookings and have success on Airbnb.
Here is an overview of each section. The next lessons cover each section in detail.
Your price and location are arguably the most important aspects of your listing. They are the key factors for most guests.
Remember: The goal isn't to have the most bookings, it's to be the most profitable. If you set your price too high, you might end up with few bookings. If the price is too low, you are giving yourself more work for less income.
2. The Title
Your title says a million things about your listing in a few words. You might think that it’s just a title but it needs to be good enough to convince people to click on your listing and find out more information.
You need to sell your place to potential guests through images.
Airbnb says, “photos are one the top reasons guests choose to book. Hosts with professional photos tend to earn more than other hosts in their area. Up to a 40% increase in earnings.”
Thus your photos need to be clear, professional, well-lit and effective.
Someone clicked on your listing thanks to your title and photos, your description is where you seal the deal.
The description needs to include important info about your home, neighbourhood, amenities and more but can also be written in a way to attract your ideal guests.
Location is one of the biggest factors that affect a guests decision.
Naturally, people are more likely to choose Airbnb’s that are closer to the capital of the city.
If you're in a good location, take advantage by showing it in other sections like the photos and description.
People will leave a review based on the experience they had in your home so you need to make sure everyones experience is positive. The more 5-star reviews you get the more traffic you get to your listing which translates to more income.
There are a few smaller factors but that doesn't mean they should be forgotten. These should be used strategically as well:
- Check-in / check-out time
- Your bio as a host
- The cancellation policy
- Your house rules
- Instant booking
The Bottom Line
If you haven't already, sign up as a host on Airbnb and post an awesome listing!
Each part of the listing works together to attract lots of guests. So make sure every piece is optimized. If you do that you'll be ready to start getting bookings and income flowing in.